Panito y Cafecito — Illustrated Recipe Book & Brand Concept

Role: Concept, Illustration, Layout & Visual Identity
Tools: Illustrator, InDesign, Photoshop

Design Strategy:
Approached this as a full editorial brand project, developing a cohesive visual system to:

Communicate culture & emotion through illustration and color

  • Organize typography for readability and aesthetic flow

  • Structure layouts for editorial clarity and visual engagement

  • Craft a visual identity that resonates with heritage and narrative

Project Brief:
Created a culturally-inspired, illustrated recipe book featuring favorite Hispanic pastries, combining personal storytelling with professional visual and editorial design.

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